• Can an imaginary friend help a child cope?

    It’s estimated between 25% and 45% of three- to seven-year old children create imaginary playmates*.  For most young children, the friends are invisible, but some do take the form of a doll, stuffed animal, or toy. When asking a child why they have created an imaginary friend, the majority have done so because they found
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  • How music helps kids cope

    Researchers from the University of Kentucky in Lexington studied music and the impact it has on kids when coping with stress, bereavement, hospital stays, learning, and anxiety. Music therapy is a growing trend that involves sing-alongs, playing instruments, or simply listening to music when stress levels are up. The benefits of music for child, and
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  • How to hire the right babysitter

    A night out sounds heavenly, right? When you want to go out on a “date-night,” but you need to hire a babysitter to be with your little ones. It can be a challenge. You want to hire someone who is responsible, someone you can trust, and someone who will care for your children safely while
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  • Science explains why we love stuffed animals

    There is something magical between a stuffed animal and a child. We would know. At Zoonicorn, we began our company with the idea of creating a unique, plush toy for children that would be a combination of an exotic animal (zebra) and mythical creature (unicorn). The ‘plush’ animals all have stories behind them and interact
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  • Best ways to support your child’s teacher

    Teachers are amazing! At Zoonicorn, we know a lot of teachers and we are always impressed by their passion for education. But let’s be honest, teaching is hard work. They work long hours, work with limited budgets, and manage large classrooms. Teachers can use our help. It’s important for parents to build a rapport and
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  • Tech trends that are supercharging education

    Technology is reshaping how we teach and how students learn. Integrating mobile devices in the classroom means schools are using technology in a brand new way to teach students digital literacy and preparing them with 21st century skills they will need now and when they enter the workforce in the future. Mobile Devices: Tablets and
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  • Trending toys, books, licensing!

    2016 has been an exciting year for toys, books and the licensing industry for these products, and we think 2017 is going to be even better. Here’s what we’re seeing. ALL THINGS TECHIE: DRONES, ROBOTS AND TOYS-TO-LIFE Tech toys are big in 2016 and the only place is up. From the air to the ground,
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  • Can an imaginary friend help a child cope?

    It’s estimated between 25% and 45% of three- to seven-year old children create imaginary playmates*.  For most young children, the friends are invisible, but some do take the form of a doll, stuffed animal, or toy. When asking a child why they have created an imaginary friend, the majority have done so because they found
    Read More

  • Help Your Child (and you) Avoid Back to School Stress

    First day of school has already commenced for most kids and that means the wonderful lackadaisical days we’ve had for the last three months are done and hectic school schedules are the future. For many families this can mean an increase in stress for your kids, and for you.  Here are some very practical tips
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